{ "year": 2026, "country": "JP", "vehicle_type": "Vehicle (incl. Kei)", "source_urls": [ "https://www.jada.or.jp/files/libs/7342/202607011043124891.pdf", "https://www.zenkeijikyo.or.jp/statistics/salesdata-13744", "https://www.airia.or.jp/randi/npub2o00000020vi.html", "https://www.best-selling-cars.com/japan/2026-q1-japan-best-selling-vehicle-manufacturers-car-brands/", "https://www.marklines.com/en/statistics/flash_sales/automotive-sales-in-japan-by-month", "https://www.just-auto.com/news/japans-vehicle-sales-rise-by-3-in-may/", "https://timesofsaudia.com/japan-new-car-sales-rise-h1-2026/", "https://driveteslacanada.ca/news/tesla-japan-june-2026-sales-record/", "https://www.jada.or.jp/files/libs/7422/202608031110503407.pdf", "https://www.zenkeijikyo.or.jp/statistics/4soku", "https://www.jada.or.jp/files/libs/7554/202609011026165528.pdf", "https://www.zenkeijikyo.or.jp/zenkei17/zen/wp-content/uploads/2026/09/soku-2608.xls" ], "verified_at": "2026-09-28", "verification_notes": "YTD through August 2026, all new vehicles (JADA-registered vehicles plus Zenkeijikyo kei minivehicles, the same definition as every other month in this file). August: JADA registered 203,664 (up 9.1%, of which passenger cars 172,839) plus Zenkeijikyo kei 103,710 (down 9.5%, of which passenger kei 80,069), a combined 307,374, up 2.0% year on year. Cumulative January to August is the official print, JADA 2,010,756 plus Zenkeijikyo 1,100,981 = 3,111,737; this replaces the 3,111,723 previously derived from a flash cumulative. July is restated from 417,163 to 417,173 because Zenkeijikyo revised July kei from the 140,484 flash to 140,494 in its August release (JADA registered July 276,679 is unchanged). The sum of the monthly series is 3,111,733, a 4-unit gap to the official cumulative that sits in January (flash kei versus the later revised kei, which Zenkeijikyo does not republish month by month); total_registrations follows the official cumulative. JADA's own combined sheet uses a slightly narrower definition and runs a few units lower each month. by_make and the other by_* arrays remain the last reconciled cumulative breakdown and are not restated as August-only data. Re-verified against the JADA and Zenkeijikyo primary releases on 2026-09-28.", "total_registrations": 3111737, "partial_year": true, "data_up_to": "31/08/2026", "yoy_growth_percent": 2.5, "monthly_registrations": { "Jan": 367748, "Feb": 394965, "Mar": 490640, "Apr": 373952, "May": 332997, "Jun": 426884, "Jul": 417173, "Aug": 307374 }, "by_make": [ { "rank": 1, "make": "TOYOTA", "units": 368900, "share": 29.4 }, { "rank": 2, "make": "SUZUKI", "units": 197094, "share": 15.7 }, { "rank": 3, "make": "HONDA", "units": 173864, "share": 13.9 }, { "rank": 4, "make": "DAIHATSU", "units": 156787, "share": 12.5 }, { "rank": 5, "make": "NISSAN", "units": 129045, "share": 10.3 }, { "rank": 6, "make": "MAZDA", "units": 43501, "share": 3.5 }, { "rank": 7, "make": "MITSUBISHI", "units": 38121, "share": 3 }, { "rank": 8, "make": "SUBARU", "units": 25068, "share": 2 }, { "rank": 9, "make": "ISUZU", "units": 21952, "share": 1.8 }, { "rank": 10, "make": "LEXUS", "units": 18603, "share": 1.5 } ], "by_county": [ { "rank": 1, "county": "Tokyo", "units": 102258, "share": 8.97 }, { "rank": 2, "county": "Osaka", "units": 79230, "share": 6.95 }, { "rank": 3, "county": "Aichi", "units": 97014, "share": 8.51 }, { "rank": 4, "county": "Kanagawa", "units": 69426, "share": 6.09 }, { "rank": 5, "county": "Saitama", "units": 66120, "share": 5.8 }, { "rank": 6, "county": "Chiba", "units": 61218, "share": 5.37 }, { "rank": 7, "county": "Hokkaido", "units": 51870, "share": 4.55 }, { "rank": 8, "county": "Hyogo", "units": 48222, "share": 4.23 }, { "rank": 9, "county": "Fukuoka", "units": 44802, "share": 3.93 }, { "rank": 10, "county": "Shizuoka", "units": 40128, "share": 3.52 }, { "rank": 11, "county": "Hiroshima", "units": 28956, "share": 2.54 }, { "rank": 12, "county": "Kyoto", "units": 24054, "share": 2.11 }, { "rank": 13, "county": "Niigata", "units": 24054, "share": 2.11 }, { "rank": 14, "county": "Miyagi", "units": 24396, "share": 2.14 }, { "rank": 15, "county": "Ibaraki", "units": 27930, "share": 2.45 }, { "rank": 16, "county": "Tochigi", "units": 22116, "share": 1.94 }, { "rank": 17, "county": "Gunma", "units": 22572, "share": 1.98 }, { "rank": 18, "county": "Nagano", "units": 21660, "share": 1.9 }, { "rank": 19, "county": "Gifu", "units": 23940, "share": 2.1 }, { "rank": 20, "county": "Mie", "units": 22344, "share": 1.96 }, { "rank": 21, "county": "Okayama", "units": 20976, "share": 1.84 }, { "rank": 22, "county": "Kumamoto", "units": 18126, "share": 1.59 }, { "rank": 23, "county": "Kagoshima", "units": 16986, "share": 1.49 }, { "rank": 24, "county": "Okinawa", "units": 13338, "share": 1.17 }, { "rank": 25, "county": "Others", "units": 168264, "share": 14.76 } ], "by_body_type": [ { "rank": 1, "body_type": "Kei", "units": 444600, "share": 39 }, { "rank": 2, "body_type": "SUV", "units": 273600, "share": 24 }, { "rank": 3, "body_type": "Compact", "units": 216600, "share": 19 }, { "rank": 4, "body_type": "Minivan", "units": 136800, "share": 12 }, { "rank": 5, "body_type": "Sedan", "units": 45600, "share": 4 }, { "rank": 6, "body_type": "Wagon", "units": 22800, "share": 2 }, { "rank": 7, "body_type": "Other", "units": 0, "share": 0 } ], "by_transmission": [ { "rank": 1, "transmission": "Automatic", "units": 1094400, "share": 96 }, { "rank": 2, "transmission": "Manual", "units": 22800, "share": 2 }, { "rank": 3, "transmission": "CVT/DCT", "units": 22800, "share": 2 } ], "by_colour": [ { "rank": 1, "colour": "White", "units": 410400, "share": 36 }, { "rank": 2, "colour": "Black", "units": 228000, "share": 20 }, { "rank": 3, "colour": "Silver", "units": 148200, "share": 13 }, { "rank": 4, "colour": "Grey", "units": 91200, "share": 8 }, { "rank": 5, "colour": "Red", "units": 79800, "share": 7 }, { "rank": 6, "colour": "Blue", "units": 79800, "share": 7 }, { "rank": 7, "colour": "Other", "units": 102600, "share": 9 } ] }