Tesla Cybertruck vs Ford F-150 Lightning: both fell in 2025, and the Lightning sold more

In 2025 the Tesla Cybertruck sold an estimated 20,237 units in the United States, down 48.1% from 38,965 in 2024. The Ford F-150 Lightning sold 27,307, down 18.5% from 33,510, so Ford outsold Tesla in electric pickups (Kelley Blue Book Q4 2025 EV Sales Report, Cox Automotive). Both trucks fell well short of the early hype around the segment.

US electric pickup sales, 2024 vs 2025

Model	Brand	2024 units	2025 units	YoY
F-150 Lightning	Ford	33,510	27,307	-18.5%
Cybertruck	Tesla	38,965	20,237	-48.1%
Hummer EV (truck and SUV)	GMC	13,993	15,788	+12.8%
Silverado EV	Chevrolet	7,428	11,275	+51.8%
Sierra EV	GMC	1,788	7,996	n/a
R1T	Rivian	11,085	7,416	-33.1%

Kelley Blue Book estimates. The Hummer EV figure combines the pickup and the SUV, as KBB reports them together. Total US EV sales in 2025 were about 1.28 million, down 2.0%.

Three reasons the segment hasn't taken off

1. Towing and range. Full-size pickups are bought heavily for towing, and towing a heavy trailer cuts an electric pickup's range sharply, much more noticeably than the extra fuel use of a petrol or diesel truck, because recharging takes longer than refuelling.

2. Charging with a trailer. Most public DC fast-charger bays are designed for cars that pull in nose-first, so a pickup towing a trailer often has to unhitch or block other bays. Pull-through sites are still uncommon.

3. Price and incentives. Electric pickups cost more upfront than comparable combustion trucks, and the federal $7,500 EV tax credit ended on 30 September 2025, removing support just as sales were already slowing. US EV sales fell 36% year on year in the fourth quarter of 2025 on KBB estimates.

What changes the picture

Two things would most help the segment: more real-world towing range at a lower price, and a wider network of pull-through chargers that can take a truck and trailer. Until those arrive, electric pickups remain a small part of a segment that still runs mainly on petrol and diesel.

Source & methodology

Model-level sales are Kelley Blue Book estimates from Cox Automotive's Q4 2025 EV Sales Report; the F-150 Lightning figure matches Ford's own release. The full electric-pickup nameplate ranking and trend lines sit on the USA dashboard.