Tata Motors sold approximately 81,125 EVs in calendar year 2025 according to its passenger vehicle press release, about 40% of all PV EVs sold in India. The Tata EV lineup includes the Tiago EV, Tigor EV, Punch EV, Nexon EV (the original best-seller) and the new Curvv EV launched mid-2025.
Why Tata Got the Lead
Tata launched the Nexon EV in January 2020, well before any other mainstream Indian OEM. The 2020-2023 window let Tata build dealer EV expertise, charging partnerships, and brand association. By the time competitors arrived in scale, Tata had a 5-year head start.
The Mahindra and Hyundai Surge
Mahindra launched the BE 6 and XEV 9e in late 2024 on its dedicated INGLO BEV platform. By Q4 2025 these two were selling roughly 4,500-5,000 units per month combined, fragmenting the EV market away from a Tata monopoly. Hyundai's Creta EV launched January 2025 added another ~3,000 units/month.
The Maruti Wildcard
Maruti Suzuki finally launched its first EV, the e-Vitara, in early 2026. Maruti's distribution scale (3,800+ outlets) means even modest e-Vitara success could push EV penetration significantly higher.
What's Holding Mass EV Adoption Back
Three factors. First, public charging is concentrated in metros, Tier-2 and Tier-3 cities still struggle. Second, sub-INR 10 lakh EV options remain limited (Tigor EV and Tiago EV are the only mainstream ones). Third, used-EV value retention is unproven, making first-time EV buyers hesitant.
Track Tata, Mahindra and Hyundai EV share month-by-month on the India EV dashboard.