The pickup truck remains the heartbeat of the American auto market, with the top three nameplates alone outselling the entire UK new car market. Full-size pickups alone took 14.2% of all US new-vehicle sales in November 2025 on Cox Automotive data. Updated 28 September 2026: the Ford and Ram lines below now use the makers' own full-year releases; the other rows are industry estimates.
Top 10 Pickups in 2025
- Ford F-Series: 828,832 (Ford; 49th consecutive year as America's best-selling truck)
- Chevrolet Silverado 1500/HD: ~600,000
- Ram pickup (light and heavy duty): 374,059 (FCA US)
- GMC Sierra 1500/HD: ~344,000
- Toyota Tacoma: ~205,000
- Ford Maverick: 155,051 (Ford, a record)
- Toyota Tundra: ~110,000
- Ford Ranger: 70,960 (Ford)
- Nissan Frontier: ~58,000
- Honda Ridgeline: ~42,000
Electrification Stalled
Ford F-150 Lightning sales fell 18.5% to 27,307 units, on Ford's own release. The Chevrolet Silverado EV and GMC Sierra EV launched but with low volumes. The Cybertruck shipped roughly 40,000 units in 2025. Pickup buyers, more than any other segment, remain tied to gasoline.
What's Coming in 2026
RAM is launching the Ramcharger EREV in early 2026, a range-extender pickup that may finally crack the EV pickup adoption barrier. Toyota is launching a hybrid Tacoma. Watch this space.
See pickup vs SUV vs sedan share over time on the US dashboard.