The pickup truck remains the heartbeat of the American auto market, with the top three nameplates alone outselling the entire UK new car market. In 2025, light-duty pickup sales hit roughly 2.4 million units, holding 19% market share for the year.
Top 10 Pickups in 2025
- Ford F-Series - ~828,000 units (49th straight year as #1 truck)
- Chevrolet Silverado 1500/HD - ~600,000
- RAM 1500 - ~318,000
- GMC Sierra 1500/HD - ~344,000
- Toyota Tacoma - ~205,000
- Toyota Tundra - ~110,000
- Ford Maverick - ~125,000
- Ford Ranger - ~46,000
- Honda Ridgeline - ~42,000
- Nissan Frontier - ~58,000
Electrification Stalled
Ford F-150 Lightning sales fell to roughly 32,000 units, well short of the original 80k target. The Chevrolet Silverado EV and GMC Sierra EV launched but with low volumes. The Cybertruck shipped roughly 40,000 units in 2025. Pickup buyers, more than any other segment, remain tied to gasoline.
What's Coming in 2026
RAM is launching the Ramcharger EREV in early 2026 - a range-extender pickup that may finally crack the EV pickup adoption barrier. Toyota is launching a hybrid Tacoma. Watch this space.
See pickup vs SUV vs sedan share over time on the US dashboard.