The United States registered approximately 16.3 million light vehicles in 2025 according to Cox Automotive's year-end data - a 2.3% rise on 2024 and the strongest year since the pre-pandemic 2019 peak of 17.0M. Behind the headline rise sits a structural shift: hybrids took 11.7% of the market (up from 10% in 2024), BEVs held 8.2%, and Toyota cemented its position as America's top-selling brand for the second year running.
Toyota Beats Ford for the Second Year
Ford F-Series remained the best-selling individual model with ~766,000 units sold (a 49-year #1-truck streak). But at the brand level, Toyota's 2.15M units (excluding Lexus) outsold Ford brand at 2.20M only narrowly - and when you exclude commercial pickups from the brand-level count, Toyota leads decisively. Add Lexus and Toyota Group is comfortably America's largest passenger-vehicle group.
The Hybrid Surge
Hybrid sales grew 18% in 2025 to roughly 1.9M units. Toyota's RAV4 Hybrid, Camry Hybrid and Corolla Hybrid drove most of the growth. The Hyundai/Kia hybrid lineup (Tucson, Sportage) also accelerated. Importantly, hybrids now outsell BEVs by ~1.4x in the US - a different shape to Europe and China, where pure-electric leads electrified.
BEV: Holding, Not Surging
BEV share was 8.2% in 2025 - slightly up from 8.0% in 2024 but well short of the 12% many forecasters projected. Tesla still led with ~633,000 units but lost share to the Ford Mustang Mach-E, Chevy Equinox EV, Hyundai Ioniq 5/6, and Hyundai's smaller models. The federal tax credit overhang created uncertainty that delayed many buyer decisions.
Pickup Trucks: Still 19% of the Market
Pickups maintained 19% market share. The F-150, Silverado, RAM 1500, GMC Sierra and Toyota Tundra together took roughly 2.4M units - more than the entire UK and German markets combined.
Get the full state-by-state and brand-by-brand breakdown on the US dashboard.