The pickup truck remains the heartbeat of the American auto market: the F-Series and Ram lines alone sold more than 1.2 million trucks in 2025. Full-size pickups alone took 14.2% of all US new-vehicle sales in November 2025 on Cox Automotive data. Updated 28 September 2026: the Ford and Ram lines below now use the makers' own full-year releases; the other rows are industry estimates.
Top 10 Pickups in 2025
- Ford F-Series: 828,832 (Ford; 49th consecutive year as America's best-selling truck)
- Chevrolet Silverado 1500/HD: 577,434
- Ram pickup (light and heavy duty): 374,059 (FCA US)
- GMC Sierra 1500/HD: 348,222
- Toyota Tacoma: 274,638
- Ford Maverick: 155,051 (Ford, a record)
- Toyota Tundra: ~110,000
- Ford Ranger: 70,960 (Ford)
- Nissan Frontier: ~58,000
- Honda Ridgeline: ~42,000
Electrification Stalled
Ford F-150 Lightning sales fell 18.5% to 27,307 units, on Ford's own release. The Chevrolet Silverado EV and GMC Sierra EV launched but with low volumes. The Cybertruck sold an estimated 20,237 units in 2025, down 48% (Kelley Blue Book estimates). Pickup buyers, more than any other segment, remain tied to gasoline.
What's Coming in 2026
Ram has announced the Ramcharger, a range-extender pickup that could test whether an EREV design can break the EV pickup adoption barrier. Toyota already sells a hybrid Tacoma, and Ford's F-150 Hybrid set a sales record in 2025. Watch this space.
Sources: Ford Q4 2025 sales release, Cox Automotive and, for Silverado, Sierra and Tacoma, Carscoops, January 2026. Rows marked ~ are industry estimates.
See pickup vs SUV vs sedan share over time on the US dashboard.