🇯🇵 Japan
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    Seasonality

    Monthly share of annual sales.

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    , rows · 17y

    Japan car sales 2026: new vehicles by month, brand and kei share (JADA and Zenkeijikyo data)

    How many new vehicles were sold in Japan in October 2026?

    Japan sold 381,756 new vehicles in October 2026, down 3.4% year on year: 249,180 registered vehicles counted by JADA, up 0.5%, plus 132,576 kei minivehicles counted by Zenkeijikyo, down 10.0%. Passenger cars alone were 318,813. From January to October the official total is 3,927,177, up 1.7%, made up of 2,531,836 registered vehicles and 1,395,341 kei. Release note: Japan car sales October 2026.

    Kei cars, Japan's sub-660cc class, are about a third of the market, 35.5% of this year's total. In October Daihatsu (47,576, down 17.7%) edged back ahead of Suzuki (43,498, down 6.9%) as the largest kei maker, and BYD recorded 607 kei sales, its biggest month in the class. October follows the September fiscal-half rush, so a fall from 433,683 is seasonal; the real signal is that kei fell 10% while registered vehicles held flat. This dashboard combines JADA registered vehicles and Zenkeijikyo kei data from 2015, with brand share and seasonality. The totals were first printed on 2 November and confirmed by JADA's final tables of 6 November. Toyota leads the ten-month brand table with 1,249,939 (31.8%), Honda's N-Box is the year's best seller with 172,779, and battery-electric cars were 4.3% of registered passenger cars (95,614 of 2,204,125, kei excluded). In October alone Toyota's Yaris, with 15,157, edged ahead of the N-Box (14,832).